Why Video Conferencing is The Future of Communications
July 6, 2020 | Andrea Madden

When we think of using video conferencing in the workplace, many of us see it as a relatively new innovation. But back in 2012, 93% of communications professionals predicted that video conferencing would become a crucial aspect of a company’s unified communications platform. This was before working from home had even become an option in most workplaces, but there was still a recognized need for a way to stay connected with one another through video. With the exponential growth in the need for this technology due to the new hybrid workplace, it’s clear that this is officially a necessity in the new business environment. And while meeting with your employees and customers face to face is still preferred by many people, this may not be possible. But there are some huge benefits to video conferencing that outweigh these issues:

Reduced need for travel

With video conferencing, your off-site employees don’t need to fly to your office in order to meet with the team or feel included. Video conferencing has made it possible to connect with your team on a national or global level. This allows information to be conveyed more quickly, allowing your business to avoid any delays in performance, as well as a huge reduction in travel costs.

Increased productivity and connection

By ensuring that everyone is included in your business, you will enable your employees to stay on the same page with everyone, eliminating many of the communication issues you would have if you only used email or phone conferencing. You can show what you’re talking about which will give your employees a better idea of what their responsibilities are. Additionally, due to locations, there may be teams within your business with members that have never met. 88% of employees have reported that being able to see their coworkers and teammates through video increases their sense of connection, which in turn leads to a higher level of employee satisfaction.

One of the biggest issues that businesses face when exploring video conferencing is which platform to choose? There are so many options out there, but we have some key points that you should evaluate to help narrow down the options:

How many participants do you plan to have on your video calls?

Many platforms have pricing tiers based on how many users or participants you want to have on a call, so you’re going to want to make sure you’re choosing a platform where everyone can join.

How easy is this to use?

There’s always a learning curve when it comes to technology, but at the end of the day, the platform you choose should be one that your employees feel comfortable using and that conforms to their needs.

What kinds of meetings does it support?

For some companies, video conferencing is used internally to keep the lines of communication open among employees. However, there is a growing need for a video conferencing platform that can be used with people outside of the organization, or to host webinars and other live video events. Make sure to consider all of the ways you will be using this software before making a final decision.

Can I use it on my mobile device?

With the need for global connectivity, people might be joining meetings from their mobile devices, or from somewhere outside of the office. The easier it is to make and participate in video calls from a variety of devices is key for many businesses.

Does it integrate with my current unified communications system?

This one is crucial for your business, because when investing in a new platform or tool like this, you want to make sure it doesn’t conflict with anything else you’re using. If you’re not sure which platform would integrate with your business, make sure to check with your IT provider or MSP to ensure a seamless integration.

Video conferencing offers a significant benefit to companies and can often be a huge driver in reducing costs while increasing productivity. If you’re not sure how to begin integrating video conferencing into your unified communications platform, the experts here at TAG Solutions are happy to explore your options with you.

Come back next week for another installment in our unified communications series!